Audio Collective Group

About Us

Audio Collective Group is a family of passionate brands united by one mission: to empower the people who make music. As the parent company to a diverse range of musical recording equipment brands - from high-end boutique to budget-friendly - we believe that every musician, producer, engineer, and sound designer deserves access to tools built with integrity and quality. Whether it's in a world-class studio, a home setup, or on stage, our brands are behind the gear that makes musical moments possible.

Our Brands

Warm AudioRockNRollerGotham AudioWaveboneTegelerTokai GuitarsPop Audio

Our Mission

At Audio Collective Group, our mission is to strengthen the music industry by supporting and scaling the brands that fuel it. We provide a shared backbone of operational excellence so that each brand can focus on what matters most: designing exceptional products for musicians, producers, engineers, and creators at every level. When we lift up the brands behind the music, we lift up the music itself.

How We Do It

We support audio brands by moving inventory into the market through established wholesale and distribution channels, helping products reach retailers, studios, and creators efficiently and reliably. Building strong retail presence and market access is the foundation of how we help brands grow.

Alongside this foundation, we partner with brands to strengthen awareness with the right audiences, without losing what makes them unique. This can include sharpening existing branding and creative assets, offering guidance on brand storytelling and presentation, or developing extensive marketing campaigns where requested. The focus is not on reinvention, but on helping strong branding translate effectively at scale.

To support this, we help brands gain visibility through targeted advertising in key MI publications and media outlets, along with coordinated campaigns across platforms like Instagram, YouTube, and beyond, reaching musicians, creators, and buyers where they already engage.

Together, this combination of sales execution, along with logistics, distribution & delivery of MI gear, and marketing support is how we help audio brands build momentum, expand their reach, and succeed in the market.

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